About Rugiet

Rugiet is a leading health and wellness brand focused on men’s performance and vitality. Offering treatments for erectile dysfunction, hair loss, and weight loss, Rugiet combines medical expertise with modern convenience. Rugiet provides innovative products and services that help men take control of their wellness journey with confidence.

Building Trust in a Sensitive Category

Health and wellness brands face unique challenges that go beyond typical e-commerce obstacles. For Rugiet, success required building deep trust with customers in a category where privacy, education, and personalized support are paramount. 

The team needed to:

• Engage potential customers where they were already asking questions about men's health
• Provide responsive, knowledgeable support that addressed both pre-sale questions and ongoing customer needs
• Win back churned subscribers with genuinely personalized outreach that respected their privacy
• Maintain enterprise-level security and healthcare compliance standards
  
  

Rugiet needed a comprehensive solution that could scale across the entire customer journey while maintaining the highest standards of data protection.

Personalized Customer Engagement Across the Customer Journey‍

Rugiet partnered with Remarkable AI to deploy a comprehensive engagement strategy spanning acquisition, support, and retention. With seamless integrations into their existing tech stack and enterprise-grade security built in, Remarkable AI provided the foundation for trusted, personalized customer interactions at scale. 

• Enterprise-Grade Security for Health & Wellness - Remarkable AI provides the security and compliance standards required for handling sensitive health information. Remarkable is HIPAA Compliant and SOC 2 Type 2 Certified.
  
• Intelligent targeting: Remarkable identified churned subscribers with the highest potential to return
• ‍Done-for-you execution: After strategy approval, Remarkable AI handled campaign creation, optimization, and delivery

Acquire: Building Community on Social

Remarkable AI's Acquire solution enabled Rugiet to proactively engage with potential customers on TikTok and YouTube, meeting them where they were already discussing men's health topics. The Acquire platform identifies relevant conversations and crafts on-brand comments that provide value, answer questions, and build trust before the first purchase.

Support: Always-On Assistance with Human Touch

With Remarkable AI's Support solution combining AI efficiency with expert oversight, Rugiet delivered responsive, knowledgeable customer service across Social channels including Faceook, Instagram, and TikTok. The platform handled everything from pre-sale product questions to ongoing support inquiries, while automatically filtering spam and negative content to protect the brand.

Critically, hiding negative and spam comments also directly improved the performance of Rugiet's paid social media campaigns. When potential customers see spam or negative comments on ads, they're significantly more likely to scroll past without engaging. By automatically moderating these comments, Remarkable AI ensured that Rugiet's ad spend delivered maximum impact, with clean comment sections that built trust and drove conversions.

Retain: 1:1 Win Back Campaigns That Convert

Remarkable AI's Retain solution enhanced Rugiet's approach to customer retention. By leveraging data from customer interactions and purchase history, the platform created truly personalized win back emails that treated each recipient as an individual audience of one.
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‍Result: Growth Across Every Metric

Rugiet's partnership with Remarkable AI delivered measurable success across acquisition, retention, and support operations. With Remarkable AI, Rugiet built deeper relationships, increased customer lifetime value, and scaled operations efficiently.

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Acquire: Social Engagement‍

• 7,000+ Customers engaged on TikTok and YouTube
• 55% Average engagement rate on social conversations

Retain: Win Back Success‍

• 8.6% Win back rate from personalized campaigns
• $277,000+ Revenue from first orders after win back in Year 1

Lifetime Value Impact

• 88% Repeat purchase rate after win back
• 141% LTV increase from won back customers

Support: Operational Excellence

• 96% Resolution rate on social media
• 58% Pre-sale questions handled by AI

Brand Protection

• 19,000+ Negative or spam messages automatically hidden