Melinda Maria, a renowned jewelry brand with $40 million in annual sales, faced a common challenge in the e-commerce landscape: re-engaging lapsed customers, driving repeat orders, and cross-sell without relying on a constant cycle of discounts. The brand needed a solution that could foster long-term customer loyalty and boost lifetime value (LTV). To achieve this, Melinda Maria partnered with Remarkable AI to launch a 1:1 personalized win-back strategy for each customer.

Increasing loyalty without promotions

Like many e-commerce brands, Melinda Maria had a significant segment of one-time shoppers who had become inactive. Efforts to re-engage these customers with traditional, bulk email campaigns and flows were met with limited success, and the brand was determined to avoid devaluing its products with discounts. The goal was to find a more sophisticated way to inspire customer loyalty, increase repeat purchases, and drive cross-sell from necklaces to earrings and vice versa.

Personalized retention emails that shine bright like their jewelry

By leveraging Remarkable AI's platform, Melinda Maria was able to move beyond traditional campaigns and create a highly personalized, one-to-one win-back flow that got customers’ attention — and got them shopping again.

• Seamless integrations for rich context: With one-click integrations, Melinda Maria was able to get started with Remarkable AI in days with minimal lift. The platform worked seamlessly alongside the brand's existing campaigns and flows.
  
  
• Identify high-potential shoppers: With context from customer conversations in Gorgias, order history in Shopify, and browsing history in Klaviyo, Remarkable AI identified the lapsed Melinda Maria customers most likely to purchase again.
  
  
• Generate messages for an audience of 1: Remarkable AI treats each recipient as an individual audience. Email copy, images, product recommendations, and reviews. Every detail in each message generated reflects that recipient’s profile, purchase history, and preferences.
  
  
• Build loyalty and increase deliverability: The flow combines elements of nurturing the customer with requests for feedback on recent purchases. This approach not only builds customer loyalty but also improves the deliverability of emails, ensuring messages reach the customer's inbox.
  
  
• Done-for-you campaigns: Melinda Maria needed a solution that would reduce their workload, not add to it. With Remarkable AI, all they needed to do was sign off on the winback email strategy designed to support their goals. Remarkable AI does the rest.

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Result: Customers come back to shop

The collaboration with Remarkable AI delivered remarkable results, establishing the brand's new win-back flow as a cornerstone of its retention strategy. Within just four months, the personalized outreach generated significant, measurable success:

• 10% win-back rate (Compared to industry average < 1%)
• $15.37 average revenue per customer (Compared to industry average $0.11)
• $150,000+ revenue from repeat orders in first 4 months
• 15x return on spend
• 20% increase in LTV for won back customers
• 26%+ of won back customers placing subsequent orders within three months