Black Girl Vitamins (BGV) is a Chicago-based wellness brand on a mission to close the health gaps that disproportionately affect Black women - from vitamin D and iron deficiencies to PCOS/PMOS and menopause support. With a fast-growing community of hundreds of thousands of customers, BGV faced a challenge familiar to every high-growth e-commerce brand: too many first-time buyers never placed a second order, and too many new email subscribers never converted at all. To turn its community into lifelong customers, BGV partnered with Remarkable AI to launch personalized, 1:1 retention outreach at scale.

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The challenge: turning community into repeat customers

Supplements are a repeat-purchase product by nature - a customer who finds the right routine should be reordering every 30 to 60 days. But like most brands, BGV saw a meaningful share of customers go quiet after their first purchase, while a large pool of engaged email subscribers browsed, signed up, and then stalled before checkout.

Traditional winback campaigns and welcome flows left opportunity on the table. BGV needed outreach that matched the intimacy of its community: messages that acknowledged each woman’s specific products, goals, and place in her wellness journey.

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The solution: two personalized flows

With Remarkable AI’s Retain platform, BGV supplemented traditional sends with individually generated emails across two campaigns:

• Lapsed customer winback: when a customer goes 90 days or more without a purchase, Remarkable AI generates a personal check-in that references the products she previously bought, how they support her goals, and what to consider restocking or trying next - no coupon codes required.
• New subscriber conversion: email subscribers who haven’t purchased within 30 days of signing up receive a personalized introduction to BGV, built around the products and health topics they’ve shown interest in - turning warm leads into first orders.

Behind both flows, the same engine does the work:

• Seamless integrations for rich context: one-click integrations connected Remarkable AI to BGV’s existing stack, layering alongside current campaigns and flows with minimal lift from the team.
• Messages generated for an audience of 1: copy, product recommendations, and reviews in every email reflect that individual recipient’s order history and preferences.
• Loyalty-first, not discount-first: emails nurture the relationship and invite feedback rather than leaning on promotions, protecting margins while strengthening the customer connection and inbox deliverability.
• Done-for-you campaigns: BGV’s retention team approves the strategy; Remarkable AI handles generation, sending, and optimization, so the flows run without adding to the team’s workload.

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The results: $1.9M in revenue and customers who stick around

Personalized 1:1 outreach has become a cornerstone of BGV’s retention program, delivering measurable, compounding results:

• $1,891,688 in total revenue generated from Retain AI outreach
• 132,472 customers reached across the lapsed-customer and new-subscriber flows
• $14.28 revenue per recipient - versus a $0.11 industry average for winback email
• 36% increase in lifetime value among customers won back

Most importantly, the results compound: customers won back through personalized outreach don’t just place one more order - they return with a higher lifetime value, deepening their relationship with the brand. For Black Girl Vitamins, that’s the whole point: retention that feels like community, not marketing.

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