About Vivrelle

‍Vivrelle is a luxury handbag and accessory membership that gives members access to an expertly curated collection of designer pieces. Instead of buying, members can rotate through coveted bags from brands like Chanel, Hermès, and Louis Vuitton, allowing them to enjoy luxury without the commitment of ownership. ‍

Breaking through TikTok's noise

‍TikTok had become a crucial discovery platform for luxury fashion brands, but Vivrelle faced a challenge familiar to many consumer brands: how to engage potential customers organically without the escalating costs of paid advertising. The platform's algorithm favors authentic engagement, but manually monitoring conversations and responding to thousands of relevant posts simply wasn't scalable.

Vivrelle's team knew their ideal customers were on TikTok, discussing luxury handbags, sharing unboxing videos, and asking for recommendations. But they were missing countless opportunities to join these conversations in meaningful ways. Traditional social media management tools weren't built for proactive, personalized engagement at scale.

‍Organic engagement that drives conversions‍

Vivrelle partnered with Remarkable AI to launch a proactive TikTok engagement strategy that would connect them with potential customers already interested in luxury accessories. Using Remarkable AI, they could finally scale authentic conversations that build relationships and drive growth.

How it works:‍

• ‍Surface the right conversations: Remarkable AI automatically identifies relevant TikTok posts from people discussing luxury handbags, asking about bag subscriptions, or engaging with competitor content. The platform works where the audience is, monitoring conversations in real time.
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• Craft personalized responses: For each relevant post, Remarkable AI generates authentic, brand-aligned comments that add value to the conversation. Every message reflects the specific context of the post and the creator's interests. The Remarkable AI team reviews and approves each comment before it's posted, ensuring quality and brand consistency.
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• ‍Nurture engaged prospects: When someone engages with Vivrelle's comment through a like, reply, or follow, Remarkable AI drafts a personalized direct message with a unique promo code. The Remarkable AI team reviews each DM before it's sent, maintaining quality control while allowing Vivrelle to track conversions directly back to specific TikTok campaigns.
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• ‍Done-for-you campaigns: Vivrelle's team simply approved the engagement strategy aligned with their brand voice and acquisition goals. Remarkable AI handles everything else—surfacing opportunities, drafting responses, reviewing and approving content, sending follow-up DMs, and tracking performance.
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• ‍Track what matters: The platform provides clear visibility into engagement rates and conversions from each campaign, making it easy to see which conversations drive real business results.

‍Result: Conversations that convert

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Within the first campaign, Vivrelle's proactive TikTok engagement became a cornerstone of their customer acquisition strategy. By meeting potential customers where they were already talking about luxury handbags, Vivrelle built relationships that drove measurable growth.

• ‍19,000+ potential customers reached through targeted, relevant engagement
• ‍50% average engagement rate on comments—meaning for every 100 comments posted, 50 resulted in a like, reply, or follow. This significantly outperforms typical organic social media engagement, where brands typically see single-digit engagement rates.
• ‍6.9x return on ad spend from organic social conversations

The high engagement rate demonstrated that Vivrelle was joining conversations at the right moments with the right message. More importantly, these authentic interactions translated directly into new memberships, proving that relationship-driven marketing on social platforms can deliver performance that rivals or exceeds paid advertising.

For Vivrelle, Remarkable AI unlocked a new growth channel that aligns perfectly with how modern consumers discover and evaluate luxury brands—through authentic conversations and community recommendations, not traditional advertising.